John Walsh and his son, Callahan Walsh, are launching a new campaign called “Rock One Sock.” It is to draw awareness for Missing Children.
The concept comes from when you lose a sock in the laundry. You always hope you will find it and the campaign “draws on that sense of hope for finding missing kids,” said Walsh
During the month of May, Walsh is asking everyone to wear one sock and take a “footsie” photo and then post it to social media using the hashtag #RockOneSock. The campaign begins today.